On The Run is a passionate love story that extracts magic from reality. It tells the story of Vincent, a street artist, on a journey as he searches for both a lost love and the soul of the city.
El Mac has come on to design the “Cry Now” poster campaign and the “Love” poster campaign to be used by the lead character, Vincent in the film.
Born in Los Angeles in 1980 to an engineer and an artist, Mac has been creating and studying art independently since childhood. Drawing inspiration from the surrounding Mexican & Chicano culture of the American Southwest, religious art, pin-up art, graffiti, and a wide range of classic artists including Caravaggio, Mucha, and Vermeer, he began painting with acrylics as well as painting graffiti in the early ’90s.
He has since been commissioned to paint murals across the US, as well as in Mexico, Denmark, Sweden, Canada, South Korea, Belgium, Italy, The Netherlands, Puerto Rico and France. He was asked in 2007 to design the poster for the Broadway production of Xanadu.
A few of his murals have become mini-landmarks, especially his collaborations with Retna, and have been featured in a number of music videos and publications. His work was used for the cover of LA Weekly in 2007 for a cover story about the Seventh Letter artist collective of which he is a member.
More information at: (www.elmac.net)
Los Angeles band Very Be Careful have built a well-deserved reputation as sort of the Gogol Bordello of Colombian music, both for their delirious, hypnotic live shows and the snotty yet absolutely authentic attitude of their albums.
Very Be Careful’s slinky cumbia pulse has a lot in common with late 60s Jamaican rocksteady, the otherworldly swirl of the accordion is nothing if not psychedelic and so is the eerie insectile scrape of the guacharaca, the beat of the caja vallenata and clatter of the cowbell. Although if you asked this band for more cowbell, you’d probably get one upside the head – they bring a menacing, hallucinatory party vibe a lot like the Pogues back in the day when Shane MacGowan was drinking at peak capacity but still lucid. That considered, their new album Escape Room works equally well for the drinkers, dancers and stoners in the crowd. It’s all originals along with three rustic, boisterous covers, with the same resilient-bordering-on-aggressive feel of their 2009 live album, the deliciously titled Horrible Club.
Read full review @ http://lucidculture.wordpress.com/2010/04/28/cd-review-very-be-careful-escape-room/

LA Times talks about the cross-pollinated, singular sound of the new bands defining Los Angeles music scene. If you haven’t heard about VERY BE CAREFUL or FOOLS GOLD you just haven’t been paying attention.
Los Angeles is now at the center of an eclectic music renaissance. “L.A. has the best music scene in America right now,” says Chris Ziegler, cofounder of L.A.’s most formidable music magazine, the L.A. Record. “Scenes from across L.A. are coming together and cross-pollinating in ways I’ve never seen.”
Read full article at: http://www.latimesmagazine.com/2009/06/la-global-music-influence.html